基于案例分析的中国标准“走出去”模式研究

摘要：

【目的】通过对中国标准“走出去”模式的研究，帮助中国企业精准选择标准出海路径。【方法】基于中国标准“走出去”的发展现状，结合广泛的产业实践和具体企业案例，归纳与分析中国标准“走出去”的模式。【结果】首次提炼出工程依托型、技术主导型、市场适配型三大核心标准出海模式，涵盖不同产业领域与企业规模的出海需求。【结论】本研究为中国企业精准选择标准出海路径提供了理论参考与实践指导，对持续提升中国全球标准治理话语权，实现从“标准跟随”到“规则引领”的转型具有重要的理论价值与现实意义。

Abstract:

[Objective] Through the study of the “going global” model of Chinese standards, this research aims to assist Chinese enterprises in accurately choosing their paths. [Methods] Based on the current development status of the Chinese standards, combined with extensive industrial practices and specific enterprise cases, the model of Chinese standards “going global” is summarized and analyzed. [Results] For the first time, three core standards export models, namely engineering-based type, technology-driven type, and market-adaptation type, have been refined and analyzed, covering the export needs of different industrial fields and enterprise scales. [Conclusion] This research provides theoretical references and practical guidance for Chinese enterprises to accurately choose their paths. It has significant theoretical value and practical significance for continuously enhancing China’s participation in global governance.

引用格式：刘玉琳. 基于案例分析的中国标准“走出去”模式研究[J]. 标准化学报，2026(11): 84-89.

基金项目：本文受上海市市场监督管理局2026年政策研究课题“中国标准出海的路径研究和指引编制研究”（项目编号：20260216）资助。

作者简介：刘玉琳，硕士，助理工程师，研究方向为质量和标准化政策。