标准化赋能我国旅游业高质量发展的对策研究

摘要：

【目的】探究标准化在推动旅游业高质量发展中的作用机制，解决当前旅游业标准化工作中的突出问题。【方法】通过梳理我国旅游业标准化现状，结合数据分析与案例研究，识别标准体系、执行力度、人才储备等关键瓶颈。【结果】发现我国旅游业存在标准体系不完善（新兴业态覆盖不足）、执行力度弱（企业参与度低）、人才短缺（复合型人才缺口较大）、数字化与国际化协同不足等问题。【结论】需通过完善标准体系、强化监督执行、培养专业人才、推进智慧化与国际化融合等对策，提升旅游业标准化水平。

Abstract:

[Objective] This paper aims to explore the mechanism of standardization in promoting the high-quality development of the tourism industry and solve the main problems in the current standardization of tourism industry. [Methods] By analyzing the current situation of tourism standardization in China, combined with data analysis and case study, the key bottlenecks such as standard system, implementation efforts and talent reserve are identified. [Results] There are some problems in China’s tourism industry, such as imperfect standards system (insufficient coverage of emerging formats), weak implementation (low enterprise participation), talent shortage (large gap of compound talents), and insufficient coordination between digitization and internationalization. [Conclusion] It is necessary to improve the standardization level of the tourism industry by improving the standards system, strengthening supervision and implementation, training professionals, and promoting the integration of intelligence and internationalization.

引用格式：张耀武,刘欣,聂娉舒,等.标准化赋能我国旅游业高质量发展的对策研究[J].标准科学,2025(11):82-88+108.

作者简介：张耀武，硕士，正高级工程师，研究方向为标准化及应用。刘欣，通信作者，硕士，工程师，研究方向为标准化实践与应用。