旅游景区标准体系构建研究——以海南省景区为例

摘要：

旅游景区是旅游市场的核心吸引物，是旅游活动的主要目的地，同时也是旅游市场健康持续发展的关键要素。本文以海南省旅游景区为例，分析了海南省实施旅游标准化的现状和有待改进的方面，结合景区运营管理实践经验及实际需求，设计围绕旅游景区文化品牌塑造、品质管理和经营管理以及岗位工作标准4个维度的旅游景区标准体系，以期提高旅游景区标准化的适用性，并为景区科学高效的运营管理提供一定参考。

Abstract:

Scenic spot is not only the core attraction of tourism and the main destination of tourism activities, but also the key element of the healthy and sustainable development of tourism. This paper takes the scenic spot of Hainan province as an example, and analyzes the current situation and improvement opportunities of tourism standardization in Hainan province, combined with the practical experience and actual demands of scenic spot operation and management. The design of the scenic spot standards system focuses on four dimensions of cultural brand building, quality management and operation management, as well as post work standards, which is expected to improve the applicability of the standardization of scenic spots and provide reference for the scientific and efficient operation and management of scenic spots.

作者简介：刘祖欠，运营体系和培训高级顾问，本科，主要从事旅游景区标准化方面研究。