旅游演艺标准体系构建研究

摘要：

旅游演艺作为旅游产业的重要组成部分，在文旅融合、行业政策支持、数字技术普及应用大背景下，处于前所未有的高速发展阶段。推动旅游演艺发展不仅能加速我国文化产业的发展，提升传统文化、民族认同感和国家文化软实力，更能促进我国旅游产业转型升级，创造旅游消费新热点，满足旅游消费新需求。在肯定旅游演艺带动作用的同时，也要正视旅游演艺存在的挑战与困境，“标准化”作为与法律法规相配套的高效管理手段，在引导、规范、治理行业方面有较强的优势，是保障旅游演艺高质量发展的重要方式。本文通过对旅游演艺行业现状及标准化工作的系统梳理，搭建科学的旅游演艺标准体系，并展望演艺行业发展与标准进步方向。

Abstract:

Tourism performance, as an important component of the tourism industry, is in an unprecedented stage of rapid development against the backdrop of cultural and tourism integration, industry policy support, and digital technology popularization and application. Promotion of tourism entertainment can not only accelerate the development of China’s cultural industry, enhance traditional culture, ethnic identity, and national cultural soft power, but also promote the transformation and upgrading of China’s tourism industry, create new hotspots in tourism consumption, and meet new demands for tourism consumption. While affirming the driving role of tourism performance, it is also necessary to confront the challenges and difficulties. As an efficient management tool in line with laws and regulations, standardization has strong advantages in guiding, regulating, and governing the industry, which is an significant tool to ensure the high-quality development of tourism performance. This paper systematically analyzes the standardization of the tourism performance industry, and builds a scientific standards system for this industry; it also examines the industry development and predicts the standards progress of tourism performance.

作者简介：牟琳，硕士，文化和旅游部旅游质量监督管理所标准处负责人，研究方向为旅游标准化、标准国际化。