基于AHP- 模糊综合评价法的冰雪旅游标准实施效果评价研究

摘要：

【目的】研究冰雪旅游标准实施效果评价方法，为冰雪旅游从“有标可依”到“良标善治”提供科学支撑，为我国冰雪经济高质量发展助力。。【结果】综合评价得分为91分，整体处于“很好”等级，标准实施成效显著；指标维度上，标准体系覆盖与执行表现突出，但标准及体系推广仍需强化；项目运营专项分析中，五大运营项目标准化建设存在差异，雪花摩天轮与四季馆项目建设成效较好。【结论】冰雪旅游标准的有效实施，对规范冰雪旅游项目运营，推动冰雪产业高质量发展具有重要实践意义。

Abstract:

[Objective] Research on the evaluation of implementation effect of ice and snow tourism standards provides scientific support for the transformation of ice and snow tourism from "having standards to abide by" to "implementing good standards for sound governance",and contributes to the highquality development of China's ice and snow economy. [Methods] This paper focuses on the key links of standard implementation, constructs an evaluation index system covering standards system coverage, standard promotion, standard implementation, and standard implementation benefits, and adopts the “Analytic Hierarchy Process (AHP) + Fuzzy Comprehensive Evaluation Method” to conduct an empirical study with Harbin Ice and Snow World Co., Ltd. as the research object. [Results] The results show that: the comprehensive evaluation score is 91 points, which is generally at the excellent level, indicating remarkable effects of standard implementation; from the perspective of index dimensions, the coverage and implementation of the standards system perform prominently, while the promotion of standards and the standards system still needs to be strengthened; in the special analysis of project operation, there are differences in the standardization of the five operation projects, among which the Snow Ferris Wheel project and the Four-Season Pavilion project have achieved better construction results. [Conclusion] The study shows that the effective implementation of ice and snow tourism standards helps standardize the operation of ice and snow tourism projects, and has important practical significance for promoting the high-quality development of the ice and snow industry.

引用格式：刘肖肖，车迪，丛配玉，等.基于AHP-模糊综合评价法的冰雪旅游标准实施效果评价研究 [J]. 标准科学，2026（3）：69-77.

基金项目：本文受中国标准化研究院基本科研业务费项目“国外主要国家标准化效益评价体系研究及对我国的借鉴”（项目编号：572025Y-12477）；中国标准化研究院技术服务项目“哈尔滨冰雪大世界股份有限公司高质量发展标准体系建设”（项目编号：572024H-12217）资助。

作者简介：刘肖肖，博士，助理研究员，研究方向为标准化原理与方法、标准化效益评估。杜晓燕，通信作者，硕士，研究员，研究方向为标准化原理与方法、标准化体制机制。