“好品山东”区域公共品牌赋能山东省制造业创新发展路径研究

摘要：

【目的】品牌是高质量发展的重要象征，是推动区域产业转型和经济社会发展的关键。山东是制造业大省，工业规模体量大、供给体系健全。为进一步发挥品牌对区域制造业创新发展的带动作用，近年来，山东省委、省政府重点打造了“好品山东”区域公共品牌，“好品山东”已发展成为山东高质量发展的一张亮丽名片。【方法】基于区域品牌发展理论，结合山东省制造业发展现状和“好品山东”建设实践，对“好品山东”区域公共品牌赋能山东省制造业创新发展路径开展研究。【结果】从完善协调推进机制、加大品牌培育力度、夯实质量基础设施建设、突出科技创新引领作用、完善人才战略布局5个方面提出相关对策建议。【结论】充分释放“好品山东”品牌效应和资源优势，推动山东现代化产业体系建设和新型工业化，赋能全省经济社会高质量发展。

Abstract:

[Objective] A brand is an important symbol of high-quality development and the key to promoting regional industrial transformation and economic and social development. Shandong is a large manufacturing province with a large industrial scale and a sound supply system. In recent years, the Shandong Provincial Party Committee and the Provincial Government have focused on building a regional public brand of “Remarkable Shandong”. Remarkable Shandong has become a bright card for the high-quality development of Shandong. [Methods] This paper studies the path that the regional public brand of “Remarkable Shandong” can empower the innovation and development of the manufacturing industry in Shandong Province. [Results] The paper puts forward relevant countermeasures and suggestions from five aspects: improving the coordination and promotion mechanism, strengthening brand cultivation, consolidating the quality infrastructure construction, highlighting the leading role of scientific and technological innovation, and improving the strategic layout of talents. [Conclusion] The study aims to fully release the brand effect and resource advantages of “Remarkable Shandong”, promote the construction of a modern industrial system and new industrialization in Shandong, and enable the high-quality economic and social development of the province.

引用格式：仝锡良，孙良泉，李晓蕊，等.“好品山东”区域公共品牌赋能山东省制造业创新发展路径研究 [J]. 标准化学报，2026 (6):98-103.

基金项目：本文受山东省科协智库决策咨询项目“‘好品山东’区域公共品牌赋能山东省制造业创新发展路径研究”（课题编号24ZKYB013）资助。

作者简介：仝锡良，硕士，工程师，研究方向为品牌管理、质量管理。孙良泉，硕士，正高级工程师，研究方向为品牌管理、质量管理。李晓蕊，硕士，助教，研究方向为质量管理、通信技术。陈珮珮，硕士，高级工程师，研究方向为品牌管理、质量管理。