“标准 + 认证”区域质量品牌对创新绩效的影响：有调节的链式中介效应

摘要：

【目的】探讨区域质量品牌对创新绩效的影响，以提升区域质量品牌建设效果。【方法】基于2017—2023年广东、江苏、山东和浙江4省的面板数据，构建一个有调节的链式中介模型，以检验“标准+认证”区域质量品牌对创新绩效的影响机制。【结果】“标准+认证”区域质量品牌对创新绩效具有显著正向影响，先进标准和技术创新分别在区域质量品牌推动创新绩效提升过程中发挥中介作用。同时，先进标准与技术创新在区域质量品牌与创新绩效之间发挥正向链式作用。进一步研究发现，政府补贴在先进标准与技术创新间发挥了正向调节作用。【结论】本研究揭示了区域质量品牌影响创新绩效的链式传导机制，研究结果有助于理解区域质量品牌建设的重要性，为地方政府制定相关政策以支持区域创新发展提供了理论支持。

Abstract:

[Objective] This study explores the impact of regional quality brands on innovation performance to enhance the effectiveness of regional quality brand development. [Methods] Based on panel data from Guangdong, Jiangsu, Shandong, and Zhejiang provinces from 2017 to 2023, a moderated chain mediation model was constructed to examine the impact mechanism of the “Standards+Certification” regional quality brand on innovation performance. [Results] The study finds that the “Standards+Certification” regional quality brand has a significant positive effect on innovation performance, with advanced standards and technological innovation serving as mediators in the process of regional quality brands promoting innovation performance. Moreover, advanced standards and technological innovation exert a positive chain mediation effect between regional quality brands and innovation performance. Further analysis shows that government subsidies play a positive moderating role between advanced standards and technological innovation. [Conclusion] This study reveals the chain-like transmission mechanism through which regional quality brands influence innovation performance. The findings enhance the understanding of the importance of regional quality brand development, and provide theoretical support for local governments to formulate policies that foster regional innovation.

引用格式：高飞，张月义，陈太义.“标准 + 认证”区域质量品牌对创新绩效的影响：有调节的链式中介效应 [J]. 标准化学报，2026 (6):6-15.

基金项目：本文受江西省社会科学基金项目一般项目“江西‘专精特新’制造业多链嵌入利益共享壁垒突破研究”（项目编号：25YJ06）资助。

作者简介：高飞，硕士研究生，研究方向为质量管理与标准化。张月义，通信作者，博士，教授，研究方向为质量管理与标准化。陈太义，博士，讲师，研究方向为公共管理（宏观质量管理）与中国高质量发展。